Miami Beach, FL (PRWEB) January 09, 2015

For those in the know, Helen Anderson is undeniably one of the most esteemed and sought after makeup artists of the past two decades. Her impressive past client list includes the likes of Beyoncé Knowles, Christina Aguilera, Johnny Depp, Boris Becker, Diane Von Furstenberg, Isabella Rossellini, Jette Joop, Nicole Richie, Kelis, Donatella Versace, Til Schweiger, Jane Birkin, Linda Evangelista, Udo Kier, Cheyenne Tozzi, Valentino, Catherine Zeta Jones, Mariah Carey, Brooklyn Decker, Pharrell Williams, and many more. Ms. Anderson has also been a featured makeup artist for magazine covers and shoots for some of the world’s premier high-end fashion publications and events, including Vogue, Harper’s Bazaar, German Avenue Magazine, Madame Figaro, Diva Magazine, Indie Magazine, and a collection of others.

As a master of her craft, with seemingly endless opportunities around the world, Helen explained why she chose to remain in Miami Beach. She commented, “Without a doubt, the past sixteen years have been like a dream come true for me — I’ve worked in over twenty-five countries, with hundreds of VIP’s, celebrities, and entertainers. But after over a decade of intense traveling around the globe, I thought it was finally time to settle down and develop real roots somewhere…particularly as I have a young son about to begin his primary schooling. I also have other interests outside of makeup that I’ve been eager to develop, such as my swim line Watababe, and the constant travel simply didn’t allow me to give it the time it deserves. It was a tough choice between remaining in Miami and going back to my native London, but my family very much enjoys the lifestyle that Miami affords.”

Helen then explained how she came to join Dry de Luxe: “A few of my celebrity clients had mentioned Dry de Luxe in passing, and they all seemed to think very highly of the place. While I’ve been to many other blow dry bars up and down the East Coast, I had never been to Dry de Luxe specifically, so I went in several months ago to see what all the fuss was about. I fell in love immediately! The decor, the location, the design, the customer service, the wide offering of services and products — from the moment you walk in the door, Dry de Luxe immediately sets itself apart from any other salon or blow dry bar. Not to mention that I have some of the hardest hair in the world to tame, and they did an outstanding job! I introduced myself to the owner, Fallon, and we hit it off immediately. We chatted for two hours. I knew this is where I wanted to be.”

Fallon Fitzgerald, founder and Master Stylist, explained her impetus for the partnership: “Makeup services have become a much larger part of Dry de Luxe than we originally anticipated. While we have a stable of very talented young makeup artists, we’ve lacked the one key figure that could tell the world that we’re committed to being the best at it! I think Helen’s arrival tells our patrons that Dry de Luxe is as serious about offering the best makeup services as we are about giving the very best blowouts and upstyles. Helen will lead that charge.”

Fallon was also asked about the process of forming the partnership, and if there were any obstacles to overcome. “Not really,” she responded, “we actually started discussions around a smaller premise. Prominent socialites, celebrities and other VIP’s comprise a significant portion of our clientele…and they are constantly asking me about offering a high-end hair & makeup package service that could be delivered to their events, shoots, runway shows, filmings, etc. The original premise was for Helen and I to launch that package service together to satisfy the specific needs of our most discriminating and discreet patrons. But, as Helen and I talked, and as we grew very comfortable with each other over time, we realized that she could have a much greater impact on the overall company with a larger role allowing her to mentor and teach. So we’ll do all of the above!”

In addition to their signature $ 40 blowouts, Dry de Luxe offers a wide variety of other services — full face makeup, “eyes only” makeup, braiding, upstyling, extensions, lashes, custom hair treatments, and a full range of retail products. Their flagship lounge is located at 2000 Collins Avenue in Miami Beach, in the Villa Bagatelle hotel (with other locations coming soon).

In celebration of their new partnership, for a limited time only, Helen Anderson will be offering special introductory pricing on her services for January and February. For more information on Dry de Luxe, and a complete list of services and pricing, please visit their website For information on booking with Helen and Fallon for their VIP private client/event makeup and hair services, see the “celebrity makeup artist” page on their website.

About Dry de Luxe:

Dry de Luxe is a blowdry lounge. Dry de Luxe offers a luxurious experience that is unparalleled in the industry, from fabulously appointed designer interiors, our carefully screened staff, to our locations in the most exclusive destination areas.

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Categories: Fashion