There’s not much more to love than charcoal and clay. I recently tried the L’Oreal Pure Clay face mask. I had high hopes- as I am a face mask addict. However, I found this product to be less than satisfactory.

The Hype

Let’s start with a little background on the product itself. The mask is made up of charcoal, along with three types of clay. Charcoal has become a powerhouse recently in the world of beauty due to its miraculous detoxifying abilities. Clay has been known to detoxify and cleanse as well, so this product in itself claims to work miracles. L’Oreal says on their website that this product “addresses your dull, tired skin to reveal a purified, even, and radiant complexion” and that, “immediately, skin looks brighter with a healthy glow.” Maybe I’m setting the bar of expectations too high, but L’Oreal Paris gave me no reason not to.

Why I Chose the Mask

Let’s be honest for a second: I am a teenager. My skin is naturally going to be completely out of whack because teenagers have hormones and crazy things happening to us. I have relatively oily skin, so the excitement for trying this mask was validated, because charcoal has the magical ability of “drying” out skin. I use the term “drying” loosely, because it’s really more of an oil-reducing than it is drying, but the mass media calls it drying, so I do too. Also, makeup doesn’t really fall under my list of concerns. To me, the apathy level of not wanting to wear makeup is pretty high, so my skin is pretty much all that’s going for me in terms of beauty. I like to keep a fresh face, but I am prone to acne and have no idea what the difference between foundation and concealer is. So, I have to continually keep my skin healthy.

The Mask Itself

The mask comes in a cute container with a green lid. The directions are simple: Apply to clean, dry skin, and take off after 10-15 minutes. Very doable. It smells nice- not something I was expecting. If a face mask doesn’t smell nice, I’ll consider my purchase invalid, as if something is going to be on my face for that period of time, it’s preferable that it would smell at least tolerable. This one, however, won my approval. The consistency was… interesting. It feels smooth at first, but dries very quickly, so I had to apply it pretty quickly. I’ve never quite been a fan of masks that dry out your face so you can’t move it, and this one did just that. Luckily, I didn’t have to do much talking, so it wasn’t a huge issue. The mask goes on smoothly, which was appealing, but the fact that it dried so quickly made some of the application uneven. I applied the mask and sat down to do some homework, anticipating the upcoming effects.

After about 20 minutes, the mask had dried completely. In places where I had applied the mask a bit more scarcely, like the end of my nose, I could see what I assume was my pores or blackheads or substance of that essence. This I did like and appreciate, as it made me feel like I could see the mask’s effects. Rinsing it off was by far the worst part, as it felt like no matter what I did, it didn’t come off of my skin. Eventually I decided to just get in the shower to rinse the whole thing from my face. Afterwards, my skin did feel cleaner, but putting anything on your face and rinsing it will have that effect.

The Aftermath

Overall, I’d give this mask a 6 out of 10. It was simply underwhelming compared to the incredible results promised by the advertisement. Charcoal has always been my friend, but I think in the essence of this face mask, anything would have done the exact same thing. As a face mask fanatic, my advice to a potential buyer is buy this if you run out of your current go-to mask, but don’t buy it for the properties it advertises.

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Categories: Beauty