Customization is the New Black of Skin Care

Have you ever found yourself buying that expensive cream that’s advertised as a miracle product, only to realize that it just doesn’t work for you? We’ve all played that game of trial and error. When shopping at your local drugstore, it’s tempting to buy something that promises solutions to your skincare problems and then discover that it fell flat because cosmetic companies are in business of generalizing the needs of their customers. You require something that is tailored for you because wasting money on a one size fits all approach to skincare is rarely a solution.

Luckily, you don’t have to settle. Customization has finally reached the beauty world. Gone are the days where only specialty pharmacies gave you the option to tailor your products. Companies like Organation have listened to your woes and are helping to mainstream this revolutionary concept by customizing for your personal skin care needs. Being in charge of which ingredients go into your skin cream will undoubtedly become the future of the beauty industry.

Why custom?

It’s simple. The idea is to make sure that you are getting exactly what you need when you need it. This is an excellent solution for people that don’t have the time to spend finding that perfect product, for consumers that have dealt with a discontinued brand they loved, and for those who are curious about becoming their own formulators. People want to know that the ingredients they are putting on every day will work for them, will be nontoxic and natural and won’t interfere with each other.

This ability to “do it yourself” will give you peace of mind because you’ll know that there are no unnecessary ingredients that may not be suited for your skin, and the final result will no longer be something you just hoped was done right.

Developing your own product also allows you to build trust in a way that you wouldn’t otherwise get with traditional products. Good customization companies give no false promises, they work alongside you to determine what you need and provide a convenient solution that works for you. Having something that you know will target your specific challenges, from wrinkles to dryness, will also save you money and energy in the long run.

So, how does it work?

Instead of making assumptions about their clients, some companies are now providing a solution by way of online questionnaires that ask simple questions about your day to day life and skincare needs. In essence, it is like a free consultation with a dermatologist without having to see one.

Many aspects of your daily life can drastically change the health of your skin. There are very few products out there that not only address your skin type, but also the type of lifestyle you live. If you’re in an urban area, if you smoke, have sensitive skin or any allergies are factors that should be known before a custom skin care solution is prepared. This necessary step ensures that they get to know your personal needs and rank your skin care challenges in order of its importance. It is almost unbelievable to think that these things are still not being addressed by the mainstream cosmetic industry. A great perk is that if you ever go through a change, be it environmental, hormonal or dietary, that affects your skin, a quick change to your formula can be done in just a couple of minutes.

Reaching a diverse audience is important, and custom-made products are putting an end to exclusion by making sure that no one is unaccounted for. The best part? All of this can be done in the comfort of your own home so that there is no need to awkwardly shuffle around a store for hours looking for something that will work for you. The product that you need to transform your skin can be delivered to you with just a few clicks.

The creation of the products themselves is also getting a makeover. For years, many custom-made products were often created by hand, making its hygiene questionable and the probability of human error much more likely. Now, “intelligent” machines can put together your order quickly and seamlessly, taking your request and dispensing it just the way you need it while getting rid of the concerns about the overall process. Such automation ensures that excellent quality of the product.

An added bonus? You don’t need to be a skincare professional to formulate a great product. Some websites provide detailed information on the specific ingredients that can be used in your cream. This way their customers are more aware of what they are putting on their skin and can make a more informed decision while they are deciding on what ingredients to choose. This is helpful if you’re not particularly savvy with what specific ingredients can target your problem areas. They are breaking it down for you, step by step.

They should be working for you…

As a consumer, you know more than you think. These days, information is thrown at us wherever we turn. From social media to blogs, there is never a lack of places to look for advice. It is natural that we default to a quick online search whenever we have questions. Recommendations on ingredients that improve your complexion, anti-aging tips, and acne remedies are only a few examples of the hordes of articles available for you at any given moment. And while you have to be careful with where you get your information, it is accessible. No one has to tell you what you want, because you know exactly what you need.

The beauty industry understands this paradigm shift and is trying to catch up to the knowledge and experience that the average customer already has, and competition is making it so that they are putting you first. So, what does this mean? It means that simplicity and effectiveness are becoming mainstream, and it’s here to stay. So don’t be afraid to take your skincare into your own hands. You wouldn’t want to miss out on the opportunity to create something made for you, by you.


Author Bio: Olga Frunze is the founder of the company Organation and an expert in cosmetic chemistry. Her degree in chemistry in cosmetic industry, a detailed approach to components and application of the latest scientific achievements have all led up to the creation of customized skin care products, created by a woman for women. 


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Categories: Beauty