Tamara Mellon was born in London, her father is a successful entrepreneur Tom Yeardye and her mother Ann Yeardye used to be a model for Chanel. She had study in Britain, Beverly Hills and Switzerland. She had worked in Phyllis Walters Public Relations and Mirabella for her sense on clothing. In 1990, she became an editor of Vogue.
At that time the accessory market was tedium and the product was in low tastes and style. So she took advantage of this opportunity to start the Jimmy Choo fashion shoes label with the famous shoes designer Jimmy Choo in 1966. Their label mainly focused on the shoes series. In a decade, Jimmy Choo become a most fashion and popular label, it was a great success in this field. All these achievement mostly was Tamara Mellon’s credits. She is the one who created Jimmy Choo and got Jimmy Choo into the popular way.
In the fashion world, there is an interesting phrase “tipping point”. It could be a person, one thing or even a behavior. The spread of all these fashion things is just like the infection of a virus. In a fixed trend everything could become the popularity which is pursued by millions of people in every corner of the world in a sudden. That moment was called “tipping point”.
Tamara chose women as her “tipping point”. She knew clearly that if the their shoes were worn by the actresses who would walk through the red carpet in the Oscars ceremony, then there would be a lot of media journalists reported, the propagation effect would be better than just employing advertisement. So at the beginning she had started to create the effect of famous women.
In 2005, Tamara’s thought came true, there are 55 pairs of shoes appeared in the red carpet of the Oscars ceremony. It seemed that their shoes were designed for only the red carpet. Their design conception was very simple, we could use one word to describe is clean. According to a research which was made by the Italian Media on some celebrities, Jimmy Choo is the one impressed them much. Referring to the design of Jimmy Choo, they all said that the shoes were designed noble, elegant and comfortable.
In 2000, Tamara got married to Matthew and three years later their marriage broke up for his husband taking drugs and gambling. There were lots of things happened in their divorce and they had always been the headline of newspapers. Many people say that it is a woman’s fate to have a broken marriage if she did successfully in her career. We do not know whether it is true or not, but we know Tamara did successfully in her career and she helped to make Jimmy Choo a success in the fashion world.
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