New York, NY. (PRWEB) February 14, 2014
For the third year running, Vigoss Denim has been fortunate enough to collaborate with the talented world-renowned photographer Mario Sorrenti as well as innovative Creative Director Alex Wiederin for their Spring 2014 national ad campaign. Shot in a warehouse disguised as a gym in Brooklyn, NY, this dynamic duo was able to take the new collection and provide an enticing revamped look while maintaining Vigoss’s one-of-a-kind image.
Keeping within the brands’ theme of luxurious style and powerful beauty, Vigoss turned to Russian supermodel, Irina Shayk, to help bring their sophisticated vision to life. The seven-time featured Sports Illustrated cover girl has worked with some of the industry’s top brands such as Armani, Givenchy, Intimissimi, AVON and La Perla while gracing the covers of VOGUE Spain, Elle Spain, Allure Russia, GQ and Harpers Bazaar UK. Awarded “Best International Model” by Glamour magazine as well as one of the top 20 sexiest models by model.com, she was instantly the ideal candidate to help premiere the new collection as she has the ability to halt anyone when they come across her gaze while flipping through their favorite magazine.
Along with their visually striking campaign, Vigoss has been hard at work launching several new lines for Fall 2014, all of which compliment their already successful premium denim products.
“We’re very excited and proud to unveil our latest collections to this incredible industry,” said David Kubresi, CEO and founder of Vigoss. “Each item has all the precision, quality and style that one would expect from the Vigoss brand.”
These new collections introduce the Vigoss customer to men’s denim and contemporary sportswear with products ranging from women’s shoes, (everything from buckled leather pointed toe booties to perforated flat-forms), fashion forward childrenswear, to an outerwear line thanks to a harmonious partnership with well established industry favorite, Rothchild. With so many new things to come, this campaign is clearly just the beginning for Vigoss in 2014.
Look for the stunning images from the Spring 2014 campaign starting in mid-February within the March issues of both InStyle and Nylon Magazine.
Founded in 2002, Vigoss is known for its balance of high quality core denim surrounded by the “trend right” items of the moment. Vigoss is a brand that is highly respected for its’ quality on all levels and is known for consistent fit, authentic washes and soft fabrics woven from cotton grown in the USA.