London Fashion Week, like its sister events in Milan, Paris and New York, is a much awaited happening event in the world of fashion. Taking place twice a year, September showcases the Spring/Summer collection whilst the February event showcases the Autumn/Winter collection.
The venue for the main event has so far been Somerset House. However, many fringe events and “off schedule” events take place at various places around London and are funded by public groups. At Somerset House, the cat walk events take place outside the house, beneath a massive marquee whilst an exhibition featuring close to 150 designers takes place inside.
Since its inception in 1984, the British Fashion Council for the London Development Agency has been the main organisers together with the Department for Business, Innovation and Skills. This is because the London Fashion Week is categorised as a trade event, which attracts tax benefits as well as massive attention from the press.
The event receives orders amounting from 40 – 100 pounds each season. In 2010, the event entered the digital era by allowing its designers to broadcast the show on the internet. The fashion week main events are exclusive for invitees only. However, the following weekend known as the fashion weekend is a concise event, targeted at the general public.
This year’s Autumn/Winter collection is scheduled to go on board from the 18th to the 23rd of February. Regular designers such as Burberry Prorsum, Antonio Berardi, Mathew Williamson, Jonathan Saunders and others will be joined by new comers such as Les Chiffoniers and J.JS.Lee. The Menswear special which will be on the 23rd of February will feature debut designers such as Bally, Mr Start and Cassette Playa together with regulars such as Alfred Dunhill.
If one is to travel to London during this time, the London Fashion Week is the best place to experience the excitement and glamour that surrounds the world of haute couture. If such a visitor seeks a luxury hotel in London or more specifically a luxury family hotel in London, then a destination such as the Langham London will be the idyllic place.
Pushpitha Wijesinghe is an experienced independent freelance writer. He specializes in providing a wide variety of content and articles related to the travel hospitality industry.