The cosmetic surgery industry is booming, with the market size valued at over USD 26.3 billion and further growth predicted for the next few years. The forces affecting the industry include the rise in rates of people with acne and other skin conditions, an aging population (leading to a demand in treatments for wrinkles and rejuvenation) and the increased prevalence of breast cancer, which has led to a rise in breast implantation. Rising obesity rates, meanwhile, mean that procedures such as tummy tucks and liposuctions are increasing in popularity.
Lifestyle changes, the increased affordability of cosmetic procedure and emerging technologies have propelled the market considerably. In this post, we highlight just a few procedures that will be in hot demand throughout 2018.
Labiaplasty (a surgery which reshapes the labia for aesthetic reasons or comfort) has been deemed of the fastest growing cosmetic procedures in the world by the International Society of Aesthetic Plastic Surgery (ASPS), with operations up 45% year-on-year. Men, too, are opting for intimate surgery in the form of penile enhancement, which increases length by releasing the ligament partially from its attachment to the pubic bone. It isn’t all about length, though; greater width can also be achieved through fat transfer. In this procedure, fat is taken from elsewhere in the body (e.g. the hips or buttocks), and reinjected into another area.
The O-Shot, short for ‘orgasm shot’, has set the media on fire recently, owing to its ability to enhance sexual pleasure. In essence, a doctor injects the patient’s own blood platelets into vaginal tissue, with a view to activating stem cells to the injected area to generate more functional tissue in the areas of sexual response. The ultimate aim is to increase sensitivity and sex drive, potentially reducing bladder leakage as well. The use of stem cells in plastic surgery is not new; it has been used for various years in procedures such as tissue grafting, reconstruction, and the treatment of wounds and burns.
According to the ASPS, Brazilian butt lifts are roughly up 252% since 2000 and they will continue to be in demand in 2018. The procedure, which uses either implants or fat transfer to deliver a perkier, curvier buttock and hip area, is now being paired with additional surgery: an all-in-one surgical experience marketed as a ‘bikini package’ to those who wish to show off their results on the beach. This type of surgery often involves liposuction and a breast augmentation or lift in addition to a butt lift.
Upper and Lower Body Lifts
Lifts in certain part of the area (the removal of fat and excess skin in the abdomen, arms, hip areas etc.) have been popular for various years, though recently, surgeons are marketing upper and lower body lifts as a way to address various areas at once. Usually, surgery involves either the upper body (in which areas like the arms and abdomen are targeted) or the lower body (focusing on the hips, buttocks and thighs). Excess skin in particular can be a big bugbear for those who have lost a considerable amount of weight, leading to discomfort and the illusion of a higher amount of fat than patients actually possess.
According to the APSA, the most popular surgeries continue to be breast augmentations, liposuctions, rhinoplasties (a.k.a nose jobs), eyelid surgeries, and tummy tucks. Fillers and laser rejuvenation are also on the rise, as are the somewhat more novel surgeries mentioned above.